Crispin Porter + Bogusky is at it again. Yes, we're blogging about them once again, but it's well earned praise for their new Facebook marketing strategy for Burger King's new Angry Whopper. Burger King is offering a free Angry Whopper to anyone on Facebook who drops 10 of their friends. You simply add the Whopper Sacrifice Facebook application, drop 10 friends and they'll snail mail you a coupon. Okay, the snail mail part is rather lame when your concept is so digital, but I'm sure it's to keep it away from mass emailing. Beware though, the friends you ditch will get a message saying you've deleted them for a Whopper. Rather insulting really. You weren't worth 37 cents?
The New York Times article on the campaign is cites rave reviews from Facebook users looking to clean out their large friends lists, but really couldn't you delete anyone and just add them back after you have your coupon? I'm sure you probably could. I don't plan to participate, probably mostly thanks to a lack of fast food in my diet and that $3 worth of fatty food doesn't seem worth the effort to page through my friends list and decide who's history, but if I was still in college, broke and unhealthy, it'd be another story.
What do you think? Would go ax ten Facebook friends for a free Whopper? Are you going to?