Wednesday, December 31, 2008
Tuesday, December 23, 2008
Barbie's new ad campaign for this season is very nostalgic, aiming at those fond memories women my age and a few years older have of playing with Barbies as children. Since those blissful days, Barbie has gotten a bit of criticism for its unrealistic proportions etc. Enough, perhaps, that women might now feel a bit guilty about giving a Barbie to their impressionable young daughters. Barbie seems to be combatting those thoughts with a heafty dose of nostalgia, and I for one, think it's working.
The commercials themselves aren't anything new, but the conversational stories and vintage footage of old Barbie Dream Houses worked like charm to bring back fond memories of playing with Barbies. I absolutely adored my flimsy cardboard and plastic Dream House, complete with modern '80s plastic furniture. All it needed was the Barbie Corvette...
The spots really would have made me consider giving my child a Barbie this Christmas, if I had children of course, but I am a 26 year old single woman without children though, so while I am the target age group, I'm not entirely their target audience. Are there any mothers out there for whom these spots evoked the same fond memories? Did they work?
Saturday, December 20, 2008
Maybe I just don't get it. Has anyone out there actually played this game? Maybe you can shed some light on the mystery.
Friday, December 19, 2008
If you weren't among the throngs of people terrified by the King before, you probably are now. That image is truly, truly horrifying.
Thursday, December 18, 2008
It's all very well done, but would you expect any less from Fallon?
Wednesday, December 17, 2008
Tuesday, December 16, 2008
In this post from Friday, Postaer sums it up nicely:
Crispin looks for work that will create buzz, urgency, relevance and drama.
They are willing to tip over bunches of sacred cows to get it.
They are maddeningly consistent. They always delight or piss everyone off.
One of the two. Sometimes both. They are seldom, if ever,
He discusses CP+B's philosophy of making their clients "famous" and "relevant." And he calls them a sweatshop. (Heck, CP+B's own Web site admits they're a factory.) Postaer's post is a good read. The comments from his readers are insightful, too.
Today, in related news, Creativity has named CP+B 2008 Agency of the Year. Big surprise, right?
Monday, December 15, 2008
Friday, December 12, 2008
A year later we're blogging 'pros' and eagerly experimenting in all sorts of different social media outlets. We've sincerely enjoyed writing this blog for the past year and we hope you will continue to read through an even better second one!
In celebration of our first birthday, we've launched a little sideline to get some of our non-client related, fun ideas out in the world. If you've been following this blog, you've probably noticed I voice my opinions about fonts rather strongly. To the point where Megan, and other writers in the agency, can identify certain fonts and immediately know my approval rating of them. I am a known Helvetica opponent and in one of many discussions on the font, a little t-shirt idea sprung up and we ran with it. You can find it at our new Cafe Press store.
We promise there will be more tees and other goodies available soon. We have plenty of ideas floating around, but we wanted to get off the ground. We hope you enjoy our new little extension to the blog! Please let us know of anything you'd like to see on the blog in the coming year!
Thursday, December 11, 2008
This copywriter thinks the art direction on these new spots is super fun and exciting. Yes, 'super fun and exciting' is a technical term. I've always been a fan of seeing copy animated and love the thrilling twists, turns and drops these new Ford spots feature. They've extended the campaign with Web banner ads and a cool Web site with lots of interactivity and heavy duty videos.
Ford has used Mike Rowe from Discovery Channel's Dirty Jobs as its celebrity endorser. The 2009 F150 often has superb product placement in the episodes this season.
**We love comments on our blog, please comment about anything and everything, but if you spam our readers in your comments, they will be deleted. Sorry. Nobody likes a spammer.**
Wednesday, December 10, 2008
The premise of the campaign is for JCP's jewelry department. Attention Men: Get Your Wives and Girlfriends Jewelry And Stay Out Of The Doghouse. It's a pretty cliché concept, but taken to a brilliant extreme by Saatchi & Saatchi. The Beware Of The Doghouse website houses the almost 5 minute mini-film as well as options to put someone in the doghouse (or warn them). The mini-film is entertaining enough to warrant 5 minutes of your time, while the simple web component ties in nicely and works well enough to get user participation. Meanwhile the site links directly and intelligently to the JCP jewelry website.
Considering some of JC Penney's campaign flops and PR nightmares this year, this is definitely a step in the right direction. Do you have anyone to send to the Doghouse?
Monday, December 8, 2008
The reviews have been mixed and I sit a bit mixed myself. The mini-documentary was nothing unexpected. It seems like a pretty straight and serious little documentary. The campaign has come under fire mostly due to the idea of feeding unhealthy, trans-fat laden food to healthier rural cultures and presenting it as a wonderful thing. My personal problem with it is how heroic Burger King seems to paint themselves. Really? I mean I love to travel, learn about other cultures and teach them about mine in return, but the Whopper is not something I epitomize as American. The hamburger, maybe, but that hamburger wouldn't be fast food. Granted, I realize it's a commercial for Burger King, but still, really?
The other major problem with this ad is the question of whether they're making fun of these cultures. At first, I thought documentary seemed sincere and had issues with it then, but after a debate with my creative director, I'm not so sure. His take was that the documentary is really poking fun at these cultures and their naivety of the hamburger, Christopher Guest style. I'm not entirely convinced, but given it's by CP+B, who knows? If it is really intended to be a mockumentary, then I really have a problem with its condescending tone, but I'm just not sure if it's quite absurd enough to qualify.
AdWeek's Barbara Lippert has an interesting review too.
What do you think? Is it intended to be serious or absurd? Is it condescending or funny? Is infiltrating foreign cultures with Whoppers something to be ashamed of or proud of?
Friday, December 5, 2008
That is not the case.
Driving home last night, I was listening to NPR and they were discussing a new ad campaign launching today from the Alliance for Climate Protection headed by Al Gore. Robert Siegel interviewed both Al Gore and Joe Lucas, vice president for communications for the American Coalition for Clean Coal Electricity, and covered their dispute over the term 'clean coal' and the ads below that started running today.
Perhaps I'm a bit biased, but based on my experience with the term as I described above, I sided with Gore on this one. According to Joe Lucas, clean coal technology is a relative term, like medical technology. It refers to technological advancements in that industry, meaning our current polluting coal plants are using clean coal technology right now since they are cleaner than they used to be and as the technology progresses, they will continue to get even cleaner.
Gore and the Alliance for Climate Protection, however, suggest the clean coal technology simply doesn't exist, at least not right now and maybe never. Again, it's all in how you choose to interpret it. Gore's argument is the industry is throwing around the term as if clean coal currently exists and is as clean as other alternative energy sources. He asserts that is simply not true. Gore suggests that the industry is using the term to get authority to build plants now with a 'plan' to retrofit these plants with 'clean coal technology' when (or if) it becomes available. Much of the argument is semantics, but this is the argument behind the Alliance for Climate Protection's new ad spot.
As much as I agree with clarifying that we don't currently have clean coal technology, the ad implies not only that it doesn't exist, but can't exist. The truth is, it doesn't exist yet, and maybe it never will, but it makes the ad itself a bit confusing and misleading. I think it's on the right path and I agree with its mission, but it doesn't come close to telling me what I should know about clean coal. Outright calling clean coal's existance a lie actually makes me skeptical without further information. There is a website with some information and links, but the URL is barely visible at the end of the ad for less than a second. I had to re-watch the ad and specifically look for it to see it at all. The site itself is pretty basic, so while there's a web component, with the amount of education needed, I'm surprised the web component isn't more extensive. As someone sympathetic to their cause, if the ad makes me skeptical at first, what chance does it have of convincing anyone?
Great idea and worthy cause, but this campaign just isn't cutting it.
Thursday, December 4, 2008
Wednesday, December 3, 2008
The site, whoppervirgins.com, is just a tease with flash banner visuals, some looping music and a count down at the moment, but hopefully once the campaign gets going it'll become more interactive. We'll see...
Tuesday, December 2, 2008
The ad mimics the cyclical nature of abuse very effectively. It's a little hard to watch, but I think that's what makes it good. Really good. Maybe it's a little violent for prime time, but hey, they do warn you. What do you think? Is it too violent?