Thursday, December 11, 2008

2009 Ford F150 Spots Impress

Every once in a great while there's a vehicle campaign that's actually kinda cool. And this time it's not Mini. It's Ford. Spend just one weekend watching football and you're bound to catch this ad or one of its counterparts.

This copywriter thinks the art direction on these new spots is super fun and exciting. Yes, 'super fun and exciting' is a technical term. I've always been a fan of seeing copy animated and love the thrilling twists, turns and drops these new Ford spots feature. They've extended the campaign with Web banner ads and a cool Web site with lots of interactivity and heavy duty videos.

Ford has used Mike Rowe from Discovery Channel's Dirty Jobs as its celebrity endorser. The 2009 F150 often has superb product placement in the episodes this season.

1 comment:

Christine said...

I also really like the animation style of these (it's a lot like the Motrin ad we blogged about), but the website is great as well. I really like the 'compare cam' feature, even if the 'real demontration' stuff rings a little too close to last years Toyota Tundra campaign. Definitely worth checking out!