Wednesday, December 3, 2008

BK Seeks Outside Taste Buds

Burger King's latest campaign, the Whopper Virgin taste test, is intriguing. It pits the BK Whopper against the McDonald's Big Mac. Hmm...I wonder what the outcome will be? The Whopper? It's a clever way to refresh the age-old taste test idea and I'm curious to see what CP+B pulls out for the final taste test results reveal next Monday.

The site,, is just a tease with flash banner visuals, some looping music and a count down at the moment, but hopefully once the campaign gets going it'll become more interactive. We'll see...

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