Thursday, December 4, 2008

Some Topics Are Just Off Limits

Will advertisers ever learn? Pepsi Max has a new print ad featuring a very lonely calorie that's committing suicide. Oh, dear. Does this sound familiar? Will advertisers ever learn that even if the creative concept itself is great, sometimes you just don't go there. Suicide is one of those subjects. Conceptually, it's great, but no matter how right the concept is, or how great the art direction is, consumers are NEVER going to find it funny.

2 comments:

Megan said...

Yikes. They could have had the lonely calorie crying on a seesaw at the playground. And it only took me three seconds to come up with that visual. Imagine what you could come up with if you thought about it for awhile.

I like the idea of a lonely calorie. But I agree: suicide is not the answer. Wait--is that a beaver I see there??

Mark said...

Will people never learn?