Monday, March 31, 2008
Apparently, some people are gullible enough to believe moonvertising is real. Someone asked the question at Yahoo! Answers, and there's a post about it on About.com.
While the concept is definitely attention-getting, I wouldn't ever think that something like this was more than a spoof. However, I didn't realize that Coca-Cola had this same idea for moonvertising in 1999--and might have actually gone through with it, if the FAA hadn't stopped them in their laser tracks. For more information about Rolling Rock's attempt at moonvertising, amnesiablog.com has a nice comprehensive post with more details.
I thought it might be interesting to note Rolling Rock has had other fun marketing ideas to promote their product. They can be seen on the faux blog on Rolling Rock's Web site.
(NOTE: You must be of legal age to consume the link here. Please enjoy it responsibly.)
Attention gullible readers: It's safe to bet Ron Stablehorn is a fictional character.
Saturday, March 29, 2008
Information and marketing about Earth Hour has been popping up all over the place this year between Facebook and Hollywood stars jumping on board. Even Google's homepage is black today in support of Earth Hour, so turn out your lights tonight at 8pm!
Friday, March 28, 2008
That isn't the point of this post, however. I more or less wanted to comment on the new logo vs. the old logo. The old logo had its problems, it was a clunky and I never liked that storybookish font, but the mark and font had equity in them and the logo was distinctive. That awful font made Applebee's, Appleebee's. Unfortunately, in this launch campaign, that I've read was intended to set Applebee's apart from its Friday's and Chili's competitors, Applebee's chose a pretty blah new logo. I'm the queen of keeping it clean, but the new logo is such a disconnect from the old one it's doesn't say Applebee's to me.
First off the new font is nice and I like it in general, just not for this. After such a distictive font holding their brand for so long, the new one just doesn't feel like Applebee's. It seems more corporate, which I don't think is what they were going for. I like the swooping A, but that's about the only defining feature. Add that to the terrible type treatment of the tag and you have two vastly different serifs battling it out with the tag overpowering the restaurant name. The tag's thick rounded type seems an attempt to make the overall logo friendlier, but it's ugly just plain doesn't fit.
The apple, without that lighter offset outline, would be a nice improvement over the less stylized one of the past, but with that outline it just reminds me of clip art and 1980's illustration. It feels as trendy as the comeback of 80's leggings.
I love Applebee's, just not this new logo. And no doubt Applebee's was due for a brand redesign, but this execution missed the mark.
Mmmm, I could really go for an Oriental Chicken Salad right now... Anyone free for lunch?
Thursday, March 27, 2008
Wednesday, March 26, 2008
Monday, March 24, 2008
BMW has done some interesting advertising in the most recent issue of Paste Magazine, a publication that reveals the latest pulse in music, film and culture. In addition to printing a faux cover for the April issue, they've added tidbits of information corresponding to the publication's page numbers, e.g., Page 32: 32 inches of rear legroom in the all-new coupe (click on image for a larger view). Fun.
Friday, March 21, 2008
Best Music Video
Best Political Video
Best Instructional Video
Thursday, March 20, 2008
I never bought into the idea that suddenly everyone was going to get avatars and interact over the internet more than in person—it feels like such an unsociable way to socialize. The whole concept of Second Life seemed more niche than mass-market from the get go, but marketers were jumping on the bandwagon left and right. Of course people will want to shop for their TV in the virtual Circuit City rather than the real one. What? Sorry, not me. Is it a cool new concept to have a virtual store? Yes. Would I as a consumer ever use it? No. I was beginning to think maybe I just wasn't that cool, but I'm relieved to see that I wasn't so out of touch after all. I have no interest in a second life, this one is just fine.
Monday, March 17, 2008
Friday, March 14, 2008
Tuesday, March 11, 2008
Coming back from the first commercial break, I was slightly taken aback by an attractive male host explaining the subtle differences in tuxedos on the mannequins next to him. It appeared to be a sort of male version of Movie and a Makeover. I mean, I guess the topic was appropriate given Piece Brosnan and his Thomas Crown character, but are guys really going to watch this? The Thomas Crown Affair—probably, the lessons on tuxedo dressing—I'm going to guess not. Any guys out there reading this, feel free to correct me. The show just seemed to be missing the mark. As much as I want a guy who can dress well, tuxedo and all, I think they might have done better focusing on some of Crown's cool stunts—like that winged glider thing they ride in.
Well if I'm wrong and there are many men out there dying to learn the finer points on tuxedo dressing, here are a few things I remember:
There are different kinds of lapels, velvet can be cool—ooh...
Skip the cummerbund and go for the vest (a cummerbund screams rental)
Tuxedos have no belt loops (hello suspenders!)
If you skip the bowtie, regular ties have varying widths—and something about pairing the width with your face shape?
Dress scarves are not for warmth
Don't you feel smarter? Tune in next week for some Clint Eastwood and lessons on Scotch...
Friday, March 7, 2008
Thursday, March 6, 2008
Wednesday, March 5, 2008
Dove recently asked consumers to submit commercial entries for their Dove Cream Oil Body Wash Ad Contest. Viewers on Oscars night were able to vote on the finalists. The winner was this Speedy Spa spot:
Of the five finalists, the winning spot was not my favorite. Click here to see the other finalists.
Tuesday, March 4, 2008
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