Second Life is now officially the Most Over-Hyped Emerging Media Trend according to Adage. All I can say is—no kidding.
I never bought into the idea that suddenly everyone was going to get avatars and interact over the internet more than in person—it feels like such an unsociable way to socialize. The whole concept of Second Life seemed more niche than mass-market from the get go, but marketers were jumping on the bandwagon left and right. Of course people will want to shop for their TV in the virtual Circuit City rather than the real one. What? Sorry, not me. Is it a cool new concept to have a virtual store? Yes. Would I as a consumer ever use it? No. I was beginning to think maybe I just wasn't that cool, but I'm relieved to see that I wasn't so out of touch after all. I have no interest in a second life, this one is just fine.