Wednesday, March 5, 2008

Real Women for Real Ads

Consumer-generated advertising always catches my interest because I like to compare the work that's been created to that which I've done or concepts I might have come up with had I been given the same project.

Dove recently asked consumers to submit commercial entries for their Dove Cream Oil Body Wash Ad Contest. Viewers on Oscars night were able to vote on the finalists. The winner was this Speedy Spa spot:

Of the five finalists, the winning spot was not my favorite. Click here to see the other finalists.

1 comment:

Christine said...

Not my favorite either. I think I liked Utopia better. I wish I'd realized there was a competition!