Rolling Rock's newest TV campaign is about their quest to laser beam the Rolling Rock logo onto the moon. Watch two of the spots here:
Apparently, some people are gullible enough to believe moonvertising is real. Someone asked the question at Yahoo! Answers, and there's a post about it on About.com.
While the concept is definitely attention-getting, I wouldn't ever think that something like this was more than a spoof. However, I didn't realize that Coca-Cola had this same idea for moonvertising in 1999--and might have actually gone through with it, if the FAA hadn't stopped them in their laser tracks. For more information about Rolling Rock's attempt at moonvertising, amnesiablog.com has a nice comprehensive post with more details.
I thought it might be interesting to note Rolling Rock has had other fun marketing ideas to promote their product. They can be seen on the faux blog on Rolling Rock's Web site.
(NOTE: You must be of legal age to consume the link here. Please enjoy it responsibly.)
Attention gullible readers: It's safe to bet Ron Stablehorn is a fictional character.