Wednesday, March 26, 2008

Alternative Energy Marketing on the Rise

As the world is getting more and more conscious of global warming and the need for alternative energy, the idea of being 'green' is gaining increasing popularity and marketers are taking notice. Companies in all industries are trying to promote themselves as green and no one has done a better job than GE. I simply love the Ecomagination campaign they've been running since last year, starting with "Catch the Wind." Just last night I saw a new spot in the campaign and thought I should blog about them and give kudos to both GE and BBDO New York for some remarkably fun and 'green' spots. Check them out!

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