Is it just me or are Geico's latest spots conjuring a resounding, "HUH?!" When I saw this spot a few weeks ago I was literally dumbfounded:
Geico's latest "mascot" is Kash, a wad of bills with giant googly eyes that stares at suspecting (and sometimes unsuspecting) people in random situations. He apparently made his debut back in December, but luckily I was too caught up in pre-holiday craziness to notice. This article from Adfreak and this one from Adrants explain more.
Whether you love it, hate it or find yourself indifferent to the latest from Geico, one thing's for sure: they always do a great job with brand recognition and recall. A gecko, cavemen and now Kash. What's next?
Want more? Visit Geico's Web site for other commercials they proudly display.