The old logo had a bit of a blocky, discount store look to it, but that's what Walmart is, isn't it? This new logo seems to be trying a little to hard and clearly coming out at a time when Walmart is trying to change its image. I'll admit, I actually don't mind the sunburst (gasps ensue...) but I am definitely not a fan of that font. Something about those lower case a's is bugging me. What do you think? Is it an improvement?
Tuesday, July 1, 2008
Walmart Scraps the Hyphen
Retail giant, Walmart, is changing its logo and signage. Walmart is ditching its hyphen and all caps letters for a 'friendlier' looking logo with a large sunburst. Can't say I'm a huge fan of the new logo, but I wasn't really a fan of the old one either.
The old logo had a bit of a blocky, discount store look to it, but that's what Walmart is, isn't it? This new logo seems to be trying a little to hard and clearly coming out at a time when Walmart is trying to change its image. I'll admit, I actually don't mind the sunburst (gasps ensue...) but I am definitely not a fan of that font. Something about those lower case a's is bugging me. What do you think? Is it an improvement?
The old logo had a bit of a blocky, discount store look to it, but that's what Walmart is, isn't it? This new logo seems to be trying a little to hard and clearly coming out at a time when Walmart is trying to change its image. I'll admit, I actually don't mind the sunburst (gasps ensue...) but I am definitely not a fan of that font. Something about those lower case a's is bugging me. What do you think? Is it an improvement?
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10 comments:
Colors good. Everything else bad. I don't think it will translate well into products. It's apologizing for being there.
Is it really that bad? I don't mind the font or the sunburst. But what do I know, I'm just a copywriter.
It's its, not it's. And it's (not its) driving me crazy.
He's apologizing. She's apologizing. It's apologizing.
His word. Her word. Its word.
It's neither the time nor place.
anonymous is cranky about my partner's original misstep: "Walmart is ditching it's hyphen...". But what does she know, she's just an art director.
Ohhh. I thought it was a dig at me. But what do I know. I'm just an art director too.
No worries. We [heart] art directors. :)
Haha. No, anonymous chides me on my grammar mistakes. I'm a constant offender of the it's vs its. I'm a little apostrophe-happy.
Walmart's old logo looked strong and 'good ole' America'. Which is possibly what they tried to escape.
The new looks like the kind you buy for $5 from the logo factories. Weird.
i cant find confirmation of this anywhere of the internet but dont you think the top part of the sunburst is a W and the bottom part is an M?
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