Of all the cell phone providers, I've always found Verizon's to be the most inventive. Granted, I've been rather unimpressed with their 2008 campaigns until I saw these most recent spots playing. The first, featuring two boys that bring back chilling memories of The Shining and room 237, is my favorite, although the creepy neighbor lady spot works well too. The casting was great—her delivery reminds me of some movie or actress that I just can't put my finger on at the moment.
My only thought is I wish they'd started running these closer to Halloween. It would be so fitting.