Tuesday, July 1, 2008

Walmart Scraps the Hyphen

Retail giant, Walmart, is changing its logo and signage. Walmart is ditching its hyphen and all caps letters for a 'friendlier' looking logo with a large sunburst. Can't say I'm a huge fan of the new logo, but I wasn't really a fan of the old one either.

The old logo had a bit of a blocky, discount store look to it, but that's what Walmart is, isn't it? This new logo seems to be trying a little to hard and clearly coming out at a time when Walmart is trying to change its image. I'll admit, I actually don't mind the sunburst (gasps ensue...) but I am definitely not a fan of that font. Something about those lower case a's is bugging me. What do you think? Is it an improvement?
Check out the history of the Walmart logo here.

10 comments:

Dippylulu said...

Colors good. Everything else bad. I don't think it will translate well into products. It's apologizing for being there.

Megan said...

Is it really that bad? I don't mind the font or the sunburst. But what do I know, I'm just a copywriter.

Anonymous said...

It's its, not it's. And it's (not its) driving me crazy.

Dippylulu said...

He's apologizing. She's apologizing. It's apologizing.

His word. Her word. Its word.

It's neither the time nor place.

Megan said...

anonymous is cranky about my partner's original misstep: "Walmart is ditching it's hyphen...". But what does she know, she's just an art director.

Dippylulu said...

Ohhh. I thought it was a dig at me. But what do I know. I'm just an art director too.

Megan said...

No worries. We [heart] art directors. :)

Christine said...

Haha. No, anonymous chides me on my grammar mistakes. I'm a constant offender of the it's vs its. I'm a little apostrophe-happy.

Anonymous said...

Walmart's old logo looked strong and 'good ole' America'. Which is possibly what they tried to escape.

The new looks like the kind you buy for $5 from the logo factories. Weird.

michael said...

i cant find confirmation of this anywhere of the internet but dont you think the top part of the sunburst is a W and the bottom part is an M?