As a bit of a nerdy crossword puzzle junkie myself, I found these crossword puzzle ads from Lincoln Financial Group's latest campaign amusing. The "Futureself" campaign has multiple executions, but I found this one to be the most catching and amusing. Maybe that's just because I love crosswords, but I think it has more to do with the ad and execution being specific to its media and location. I can't tell you how many great site- and media-specific concepts Megan and I present that unfortunately never make it to execution. A concept that's site specific makes it all that more tactile and relevant to the person viewing it. I just wish the help given was for a harder clue!
Thursday, June 5, 2008
Give me a Clue
As a bit of a nerdy crossword puzzle junkie myself, I found these crossword puzzle ads from Lincoln Financial Group's latest campaign amusing. The "Futureself" campaign has multiple executions, but I found this one to be the most catching and amusing. Maybe that's just because I love crosswords, but I think it has more to do with the ad and execution being specific to its media and location. I can't tell you how many great site- and media-specific concepts Megan and I present that unfortunately never make it to execution. A concept that's site specific makes it all that more tactile and relevant to the person viewing it. I just wish the help given was for a harder clue!
Subscribe to:
Post Comments (Atom)
4 comments:
Where did this ad appear?
It's its, not it's, in the third sentence. And it's (not its) driving me crazy. Otherwise, cool post.
Fixed the typo... thanks. And it appeared in The Wall Street Journal.
The typo appeared in the WSJ. Cool.
Post a Comment