Friday, June 20, 2008

Is Mitsubishi Driving Its Entire Brand @Earth?

Check this out: Mitsubishi is apparently launching a new global tagline this summer. No, it doesn't have anything to do with being fuel efficient or environmentally conscious. The new tagline? Drive@earth.
And the logo (pictured) doesn't get much better. The blogger over at autoblog hits the nail on the head: It "looks like an intern tacked [the tagline] below the logo in Microsoft Word ten minutes ago... ." Nice.

Kinda seems like they're sending the kamikaze straight for their brand.

1 comment:

Christine said...

It's horrendous. Enough said.