Thursday, June 26, 2008

SOYJOY Spots Are SoJoy...ful

To break up the tedious string of posts about the Saatchi/JCPenney scandal, I thought I'd put up a couple refreshing spots for SOYJOY. (These aren't new; they've been running for a couple months, at least.) I love the illustration styles and the whimsy about them. And I love the tagline: Fortified with optimism. Nothing like a breath of fresh air. Ahh.

My favorite:

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