Thursday, June 5, 2008
Give me a Clue
As a bit of a nerdy crossword puzzle junkie myself, I found these crossword puzzle ads from Lincoln Financial Group's latest campaign amusing. The "Futureself" campaign has multiple executions, but I found this one to be the most catching and amusing. Maybe that's just because I love crosswords, but I think it has more to do with the ad and execution being specific to its media and location. I can't tell you how many great site- and media-specific concepts Megan and I present that unfortunately never make it to execution. A concept that's site specific makes it all that more tactile and relevant to the person viewing it. I just wish the help given was for a harder clue!