Is This Really What Advertising Is All About?

So, I'm working on coming up with a tagline for a building project one of our clients has underway. As is typical of these sorts of assignments, I took a trip to thesaurus.com to see if any synonyms would spark an idea. The first word I looked up was "build." Pretty straightforward given the assignment, right?

The sixth entry for the word "build" is this:

Main Entry: advertise
Part of Speech: phrasal verb
Definition: To make known vigorously the positive features of (a product).
Synonyms: ballyhoo, cry, popularize, promote, publicize, talk up

Am I really in the business of ballyhoo? I guess that makes me a ballyhooer.

My parents should be proud.