Tuesday, December 16, 2008

Just Where They Like to Be: CP+B In Headlines Again

We're not the only ones talking about Crispin Porter + Bogusky lately (see BK's Whopper Virgins most recently). Turns out Steffan Postaer, Chairman and CCO at Euro RSCG Chicago, is weighing in on his blog as well.

In this post from Friday, Postaer sums it up nicely:

Crispin looks for work that will create buzz, urgency, relevance and drama.
They are willing to tip over bunches of sacred cows to get it.

And:

They are maddeningly consistent. They always delight or piss everyone off.
One of the two. Sometimes both. They are seldom, if ever,
middle-of-the-road.

He discusses CP+B's philosophy of making their clients "famous" and "relevant." And he calls them a sweatshop. (Heck, CP+B's own Web site admits they're a factory.) Postaer's post is a good read. The comments from his readers are insightful, too.

Today, in related news, Creativity has named CP+B 2008 Agency of the Year. Big surprise, right?

2 comments:

Patrick said...
This comment has been removed by a blog administrator.
Christine said...

Author of the above comment, please read Truth in Advertising #71.

Thanks.