Today is Blog Action Day 2008—focusing on poverty. I thought I'd use today's post to call attention to the ONE Campaign, an organization who's goal is "to raise public awareness about the issues of global poverty, hunger, disease and efforts to fight such problems in developing countries." Most people are familiar with (RED)—U2 singer Bono's fight against AIDS organization who's cross promotional products with Gap and Apple (to name a few) have taken off. ONE is a little similar with it's edgy look and celebrity endorsements (including Bono). ONE's signature look is black and white, with white wristbands to show support and less cross promotional products, although you can buy your ONE apparel here. Check out ONE's recent promotional video below and visit the website to find out how you can get invloved!