Monday, October 6, 2008

Another Hidden Camera Ad

I know we've been following the hidden camera trend in television ads lately, but I've been putting off posting about the Hardee's/Carl's Jr. fake restaurant spots because I'M SO SICK OF HIDDEN CAMERAS. It's gotten quite annoying, actually. Almost like they're wasting air time.

What gives? Is the creative team really that strapped for ideas that this is all they can come up with? Or are their executives feeling pressure to jump on the "hidden camera bandwagon" because everyone else is doing it?

At least Hardee's/Carl's Jr. has figured out where to reach people: They've created a Fake Restaurant account on youtube and have uploaded 16 videos, mostly director's cuts of their spots (which is equally annoying--who wants to watch a three-minute Hardee's ad?).

If you really can't get enough of the been there, done that hidden camera ad, here's one from Carl's Jr:

1 comment:

Anonymous said...

Well-said. The Carl's Jr. spots unwittingly belittle their intended audience. They effectively say: "You're too dumb to know the difference between one purchase decision and another." Madge the Manicurist covered this same ground in a Palmolive campaign back in the day: