Last week, AdFreak reported that the Ad Council has come out with a new campaign trying to curb the use of the phrase "That's so gay." There are TV spots, print ads and a Web site targeting a young audience. Two of the spots use celebrities Wanda Sykes and Hilary Duff (below).
Do you know how I learned (very quickly) not to use the term "gay" to mean anything other than homosexual? By going to a liberal college where, if someone overheard you say, "That's so gay," he'd kick your ass.
So what do you think? Is it an issue of deep-seeded homophobia, or simply political correctness gone too far? Will Ad Council's campaign work?