Friday, October 10, 2008

Baz Luhrman Directs New Australian Tourism Campaign

Australian director Baz Luhrman, of Moulin Rouge , Romeo & Juliet and Everybody's Free (To Where Sunscreen) fame, is taking on Australia's tourism advertising with these new spots. As a big fan of Lurhman's (way back to Strictly Ballroom) I struggle a little with these ads. They're much more somber and missing the fast-paced editing and visual flair I'm used to seeing in his work. I never would have guessed it was directed by Baz Luhrman if I hadn't read it. It makes me a little curious what sort of style his upcoming movie Australia will follow. Other than that, it's quite nicely produced, though the general concept's been done for tourism a million times over. Come see us and find yourself. Eh. It doesn't really do anything for me. What do you think?

(via AdFreak)

1 comment:

Megan said...

It seems like it's targeting a narrow range of people. What about people outside of the corporate sector? Or those not in a serious relationship? Or those of us younger than 30 or older than 40?