Friday, October 24, 2008

Burger King Wants Everyone to Have It Your Way in Election 2008

Apparently not a week can go by without us mentioning CP+B. This time, I'm impressed. Their latest work for Burger King shows regular drive-thru customers ordering exactly what they want--no onions, can you cut the fries in half?--to symbolize the voice we all have, and use, every day. The voiceover then encourages us to have it our way while the screen reads "VOTE 2008." It's actually an engaging and thoughtful ad.

Keeping in Burger King style, they also have a Web site,, that supplies two Poll-a-rizer applications (one for Facebook, one for MySpace) that lets users take a questionnaire to see where on the political spectrum they fall. It then entertains by showing which "advisors" and "opponents" they might consider, and lets their friends see the results.

Unfortunately, I haven't been able to find the video anywhere yet. If I come across it soon, I'll be sure to post it.

Click here to read more about this effort from Burger King.


Christine said...

I haven't yet seen the spot you're talking about, but I love the idea. Glad to see BK promoting voting and the concept ties nicely. I took the poll-a-rizer and it's on my facebook page!

hockeymandave said...

I saw the commercial last night and was amazed, it was such an effective, clever, and creative ad. I have been searching for it all day at work so far but have not been able to find it yet. The internet filter isnt helping much. If I find it I'll put it up on my blog:

Blogger said...

Anybody here needs a FREE BURGER KING GIFTCARD?