Thursday, March 12, 2009
Dixie Advertising The Disposable?
I saw this commercial last week and it immediately struck me as odd. Maybe it's because of the shift I feel our society taking towards more sustainable living (or at least the appearance of it). I see people around me cutting down on plastic bottles and disposable dishes. Between gas prices and global warming, our culture seems to be on a bit of a green trend whose effects are starting to spread out from just recycling to trying to use less overall. The rough economy doesn't hurt that mantra either; why buy paper cups when I can wash these glass ones I already have? For some people, I'll bet cost is starting to win out over convenience.
Either way, this Dixie Cup ad for disposable coffee cups struck me as jarringly out of place. First of all, those cups are easily recognized as the type you get at the coffee stand in a convenience store or waiting room, not something many people buy for their homes. Bottled water sales started to taper off last year, so it makes you wonder if the public's environmental and economic concerns have started to take their toll on other plastic and paper goods as well.
Maybe it's just me though—what do you think?