I've heard people go both ways on this year's lot of Super Bowl ads. Personally, I think many of them were trying too hard, and which of the 'trying to be funny' ads were actually funny seems to vary person to person. There were a few, however, that seemed to stand out a cut above the rest of the rest and a few that fell flat no matter who was viewing them.
I'm usually a sucker for funny spots, but this year Coke's charming Heist spot took the cake. It was wonderfully executed with great art direction who's Peter and the Wolf soundtrack charmed me on the spot.
My next two favorites were the Alec Baldwin Huluwood and Pedigree's Crazy Pets, even though the latter probably falls into the 'trying too hard' category.
Other favorites included the USA Characters spot, and while it's over a year old, I still love GE's Capture the Wind Ecomagination spot.
There are always a few spots that make you cringe (or yawn). MacGruber is by far the most cringe-worthy in my book. When I saw the first few seconds I was actually excited for a McGyver spoof, but it was so inconceivably bad, I can't imagine anyone out there actually liking this spot. Seriously.
GoDaddy.com went their typical route with big breasted women, which makes it the most yawn-worthy. Okay, their spots may have been amusing the first year, clever when they couldn't get their spot aired the next, but now it's just boring. We've seen the same ad over and over again—get a new concept already, I'm bored.
Finally, Bud's Clydesdale spots were cute but only okay, while their Drinkability spots just make me want to drink anything but a Bud Light. Probably not the reaction they're going for. This is more of a beef with the whole Drinkability campaign than their Super Bowl spot, but really? Are you trying to promote that your product tastes more like water than beer?
What do you think? Are there some favorites out there that I missed?