Via Brand New, my favorite source for the latest logo redesigns, Sprite is the latest in the soft drink industry to revamp their logo. I'm pretty much always against starbursts, but I agree with Brand New's assessment of the interaction of the letters with the lemon-lime illustration and the starburst offers an opportune way to split the lemon-lime. I still don't particularly like it, but a little further research showed that starburst actually appears to be a kind of retro update.
Check out that old startburst! Overall, I don't mind the new one, though if they were going to go the retro route, I wish they would have taken it a step further so the new logo had a retro feel beyond the starburst. The starburst element alone doesn't feel retro without the comparison and I would love to see them resurrect some of that funky old type.
What do you think?