The reaction from Peter Arnell, of Arnell Group, who designed the packaging, however, is priceless:
“I’m incredibly surprised by the reaction,” he added, referring to the complaints about his agency’s design work, but “I’m glad Tropicana is getting this kind of attention.”Umm, that's only a good thing if you run under the assumption that any attention is good attention. This isn't good attention, it's a PR mess. The NYT article actually compares PepsiCo's error on the Tropicana packaging to Coke's 'New Coke' fiasco from 1985.
At any rate, I'm just happy the good old orange and straw will be back on grocery store shelves soon.