Monday, February 23, 2009

Bringing Back The Orange

That's right. Tropicana announced today that after complaints from consumers they will be reverting to their old packaging starting next month. We blogged about the change a couple of weeks ago and according to the New York Times article about the switch back Neil Campbell, president at Tropicana North America in Chicago, stated “We underestimated the deep emotional bond” they had with the original packaging. The article also quotes Campbell as saying that it wasn't the volume of people, but the fact that the complaints came from some of their most loyal customers.

The reaction from Peter Arnell, of Arnell Group, who designed the packaging, however, is priceless:
“I’m incredibly surprised by the reaction,” he added, referring to the complaints about his agency’s design work, but “I’m glad Tropicana is getting this kind of attention.”
Umm, that's only a good thing if you run under the assumption that any attention is good attention. This isn't good attention, it's a PR mess. The NYT article actually compares PepsiCo's error on the Tropicana packaging to Coke's 'New Coke' fiasco from 1985.

At any rate, I'm just happy the good old orange and straw will be back on grocery store shelves soon.

1 comment:

Megan said...

Thank goodness. My mother will be able to find her beloved Tropicana again soon.