Axe, in selling body products for men, has always used a wet 'n wild approach to cleaning up "dirty" boys. Their latest attempt sets a pig free in a crowded mall in search of hair that needs washing.
They've also set up a "Hair Crisis Relief" Web site that aims to help guys get "girl approved hair." Anyone want to tell them they missed the hyphen in girl-approved? There's not much content on the site--it's mostly three or four repeated blog-type entries.
What do you think? Personally, I kinda like my man disheveled. Oh, and their latest spots don't impress me much, either.