London Heathrow has just opened its brand-spanking-new Terminal 5. It promises to get you through check-in and security within minutes, tempts with six lounges that include a spa and a cinema, and features a state-of-the-art baggage claim system. Flying through Terminal 5 actually sounds, well, enjoyable.
I saw the new TV spot for Terminal 5 this weekend. The spot is beautiful. I really do like it. But besides being a beautiful ad, it doesn't have much meaning. Now that I've visited the Web site the spot makes a bit more sense, but the ad on its own doesn't convey any of the wonderful features that are supposed to make the new Terminal 5 better than the rest.