Back in July we posted about Anheuser Busch being bought by Belgian brewer InBev and the subtle change in Budweiser's ads from the sale. No longer was Budweiser touting its US ownership, but just trying to enforce the idea without actually saying it.Yesterday AB InBev unveiled their new corporate logo and Brand New made an interesting point about the inclusion of the eagle in a post this afternoon. It's so American. The company is not. So why is this international company using such an American symbol? Yes, there's the argument that AB has quite a bit of equity in the eagle, whereas InBev's logo has little to none, but perhaps it's partially to make us forget AB is no longer American owned?
Honestly, I would have preferred the logo without the eagle. It's just plain ugly. It's has bad color choices and far too much gradient action happening. Yuck. And the type? Well it has an unnecessary, though slight, drop shadow on it. Enough said.
Another thing to note, why does the AB have such a different type treatment? I realize it's probably to separate the two different companies, but it really feels like two different logos with an eagle plopped on top. Thoughts?