Wednesday, November 19, 2008

AB InBev Logo Fails To Excite

Back in July we posted about Anheuser Busch being bought by Belgian brewer InBev and the subtle change in Budweiser's ads from the sale. No longer was Budweiser touting its US ownership, but just trying to enforce the idea without actually saying it.Yesterday AB InBev unveiled their new corporate logo and Brand New made an interesting point about the inclusion of the eagle in a post this afternoon. It's so American. The company is not. So why is this international company using such an American symbol? Yes, there's the argument that AB has quite a bit of equity in the eagle, whereas InBev's logo has little to none, but perhaps it's partially to make us forget AB is no longer American owned?
Honestly, I would have preferred the logo without the eagle. It's just plain ugly. It's has bad color choices and far too much gradient action happening. Yuck. And the type? Well it has an unnecessary, though slight, drop shadow on it. Enough said.

Another thing to note, why does the AB have such a different type treatment? I realize it's probably to separate the two different companies, but it really feels like two different logos with an eagle plopped on top. Thoughts?

11 comments:

Anonymous said...

Simply put.......IT SUCKS!

Jennifer said...

Seems to have lost all historic meaning... AB has sooo much history... seems too modern for a good fit.

Anonymous said...

this looks like it was made on clip art

Anonymous said...

Really, really cheap looking.

But that bird, with all its majesty, would look great on a chruch hymnal.

Dan! Marino said...

Don't even get me STARTED on this piece of bullshit..

Anonymous said...

Ewwww!! Puke time, man! Any undergraduate art student could've shit something out better. This is gross...

Anonymous said...

Sorry excuse for an Eagle. Former AB employee ! It's Miller Time for Me !

Anonymous said...

I want to take the chance to provide AB shareholders to give them a great round of applause and pat themselves on the back. You have done a great job(I hope you catch the sarcasms because Im laying it on pretty thick). Our children will have little pride in knowing that the US is king of an industry. I guess we should just sell our sports to foriegn location and ownership. Why not it seems to be the trend. BTW that logo sucks. It was probably made from clip art and a trial version of Adobe Illustrator so it would fit InBev's "budget". Well that leaves more money for the shareholders!

Anonymous said...

This is the cheesiest looking logo I have ever seen. Not to knock the logo if a grade school student is the artist, but we all have to remember Anheuser-Busch is not just Anheuser-Busch anymore and now we have this ridiculous logo to remind.

David Bradford said...

I love the new and improved logo. I enlarge the image and print it off for my kids. They love to color on it with their Crayola crayons...usually red, white, and blues ones!

hougardy said...
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