Thursday, May 29, 2008

Web 2.0 Without the Web

That's right. Well, sort of. The Bubble Project has a website, but the real consumer interaction is happening on the street. The video below is a great explanation and example of the project and how it's developing. Check it out:

It's mainly on the streets of NY for now, but supposedly they're expanding worldwide. Love the idea.


Megan said...

Hmm. I don't really get it. And I'm not convinced by his reasoning that this lets consumers join the conversation rather than advertising as a one-sided corporate dialogue. I feel only a small subset of the population is inclined to participate. Personally, I wouldn't deface public property (either stickering or writing) because it's not in my nature. So maybe only a small range of views will ever be expressed this way.

I guess what I'm trying to say is, I don't think it's a good way to represent public opinion in its entirety. It's not so much a way for consumers to have a say in advertising as it is a way for rebels to spout off about political issues, IMO.

Tara said...

Thanks for sharing this. I personally think it's a fantastic idea, but I'm slightly on the rebel edge. In my opinion, the bubble project is part art, part consumer disobedience, part graffiti, and part citizen empowerment.

But it's all genius and I'm hoping that to start seeing more bubbles around Colorado very soon. Especially if I have anything to do with it.