I first saw the TV ads for the We Campaign, a climate crisis organization, a month or two ago. I've finally gotten around to blogging about it, and I'm hoping my Art Director counterpart can help me answer this question: Why the upside-down m in the logo? The We Campaign Web site, http://www.wecansolveit.org/ only uses the upside-down m purposefully when referencing their campaign, "we."
When I first saw the ad and intriguing font choice on TV, I thought it would make sense for the campaign's tagline to be something like, "We Can Solve It. It Starts with Me." Get it? We. Me. Maybe not.
Art Directors and aspiring Logo Makers--what do you think? Does it give deeper meaning to the campaign or is it just a way to stand out from the We channel?