In this recent commercial for Cadillac, Kate Walsh (AKA Dr. Addison Montgomery-Shepherd) delivers one of the best lines I've heard in a while: "The real question is, when you turn your car on, does it return the favor?"
I really like the line. I think it's delivered impeccably and fits perfectly in the spot. But a coworker of mine, also a copywriter, thinks it's lame (and he's a GUY!).
What are your thoughts? Does the line turn you on or off?