Friday, August 22, 2008

Subtlety Is Key

This is a fun little video with a sort of surprising end—at least to me. Watch it, then read below.

Learn how to hack at

Did you watch all the way through? Up until the end, did you realize this was a Sprite commercial/video? I sure didn't. After seeing Sprite and their lime green at the end, I did remember flashes of it throughout the video. Until the end, however, I completely didn't realize it was a promotional video at all. Now that I do know it's for Sprite, I'm a bit torn. I love that they were so subtle throughout the video, but now that I know it was a sponsored video, I wonder how much of it was staged. I wondered that while watching it anyway, but knowing it's a commercial makes me assume most of it was staged and it loses a bit of its charm. What do you think? Did you like how Sprite handled branding the video? Did knowledge of Sprite's involvement also make you question the 'real' quality of the video?

1 comment:

Anonymous said...

It ruins it for me. The possibility that it was scripted takes away all of its (not it's, by the way) charm. It moves from "can you believe this actually happened" to "wouldn't it be funny if this actually happened". And that second option isn't nearly as intriguing.