Wednesday, June 1, 2011

Emotionally Intelligent Signage

Big blue monsters holding stop signs are the new wave of traffic signage? In an intriguing new campaign to urge drivers to slow down, a few municipalities are trying a different tactic—traffic signs designed by children.

The signs are intended to emotionally reach drivers to remind them that their speed affects child safety and to break up the monotony of the signs drivers typically see. The idea is to encourage empathy on the part of the viewer, make them feel a little uneasy about going fast and hopefully get them to slow down and drive safer.

The idea was pioneered in Newton, Massachusetts back in 2008, where it was a hit, and has now expanded into Bayside, Wisconsin. It's an interesting approach and much better than the other 'slow down' campaign we blogged about last year. We'll have to see how well it works.


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