Thursday, June 16, 2011

American Express's Social To Mainstream Media?

American Express is running an interesting commercial highlighting customer's tweets about how they spent their customer rewards. It's a fun, feel good campaign though I would have loved to see it even more a couple of years ago. American Express is not the first to do a campaign like this, but they are still relatively few and far between. I also thought this one was pretty well executed. Check it out:

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