Monday, March 29, 2010

Nestle Crunch gets creative with fun hotline promo

Nestle has done something quite refreshing: It's made the always-dreaded automated caller system highly enjoyable.

To promote its Crunch candy bar, Nestle's developed some fun options on its 1-800 hotline menu. But they're not explicitly sharing the secret of calling this phone number as in the recent US Cellular commercials--it's only been passed virally through Facebook. I hadn't heard of the fun until a Facebook friend of mine posted this yesterday:

"TAKE A MINUTE AND DO THIS! Call the Nestle Hot line at 1-800 295-0051. When asked if you want to continue in English or Spanish, wait quietly for about 10
seconds and you will smile. Keep going and press 4. Then press 7. Don't give
away the surprise. Whoever thought of this at Nestle... deserves a raise and a
pocket full of sunshine!! Totally worth it!!!!! Enjoy"

It also seems that it's not new. This article about it was written back in November.

I'd recommend calling, perhaps a few times. Follow the instructions above, or take your own adventure. Just don't be surprised if you get a busy signal--seems it's pretty popular lately. You can also shortcut and hear the fun here:

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