Thursday, March 11, 2010

Blatant Logo Rip Off

I read this article Yahoo! this morning and simply thought, "Wow, who could be so stupid?" Essentially, a candidate for U.S. Senate in Oregon, Marc Delphine, was using a logo donated by apparently some designer associated with whoever designed his website. Well, that's nice and all except that it's a blatant rip off of the Columbus Blue Jackets NHL team. Oops.

(The logo on the right is the Columbus Blue Jackets logo and the one on the left is the Marc Delphine logo.)

Essentially the designer just took the logo and flipped it. Really? Did the designer really think that was going to pass trademark infringement? Even a non-designer should know better! It's pretty common knowledge that you can't just take a trademarked logo and adopt it for your own purposes. The designer even went to the extent to tell the senate candidate that the logo's shape evoked the D from his last name. Right... Or you just stole what was a C for Columbus and flipped it.

Shame on you unnamed designer. And shame on you Marc Delphine. While I can't totally blame him since he simply used a logo someone donated and thought it was such a nice gesture, he really should have done a trademark search before using it.

Apparently, the Blue Jackets were alerted to the infringement via Twitter. Oh the small world social media creates.

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