As I read on Ad Freak, Seinfeld-Gates could have taken some cues from the Fey-Scorsese as a way to use celebrity in an actually funny way. Not only was the first spot amusing, but starting last night there is a 'bonus' or follow up spot that's equally funny. It continues the scene in the first spot, advertising a different service for the American Express than the first one did, and it works. Brilliant.
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