Obama's campaign has been marked as one of the first to use the internet to its fullest capacity, from raising small sums of money from a large base to great uses of blogs, Twitter and Facebook. One of the most intriguing parts of his campaign, however, has to be ohboyobama.com, his idea generation site.
Idea generation sites cropped up awhile ago, mystarbucksidea.com probably taking the prize of most well known and popular, but Dell's ideastorm.com and make your own idea generation site kindlingapp.com are out there too. They're kind of the new hot web 2.0 gimmick, but they're not always appropriate and need quite a commitment from the host brand to really work without disillusioning their 'idea generators'.
Ohboyobama.com has been around since the primaries, but now that the election is finally in full swing we can see voters voice their opinions on all sorts of ideas from how he should handle McCain's VP pick Sarah Palin to what issues voters think he still needs to clarify. I find it a fascinating way for web 2.0 to play a part in politics and a great way for voters to get their voices heard to their candidates. The key will be, as it is in any idea generation site, how much and how well Obama actually listens to and implements these ideas.
We'll just have to wait and see.