Monday, July 23, 2012

The Guardian's Three Little Pigs Mini Movie Ad—Does it Work?

This is a tad delayed, but I recently watched some of the popular ads from the Cannes Film Festival and this one struck a cord. It was entertaining, original and made it's point well. It falls into what you would probably classify as a mini-movie ad in that's it's a few minutes long—but well worth it!

What do you think? When this type of advert started coming out a number of years ago, I was a little skeptical that they'd fly since most commercials are not entertaining enough to hold a viewer's attention for that long. The few that I'd seen didn't fall into that category—few commercials do. This one, however, I wanted to watch a few times—not unlike the famous IKEA Lamp commercial (watch it if you haven't before).

1 comment:

Rashmi Pal said...

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