Has Volkswagen set a new trend? The Pre-Super Bowl Super Bowl ad release on the internet? Volkswagen 'leaked' its Super Bowl ad for this year a few days early. Personally, I think that's a trend that's going to catch on. I mean, millions of people watch the Super Bowl. Most people watch it for the game and continue to enjoy the usually high quality ads that accompany the game, as well as a few people that just watch it for the ads.
The trouble is, when watching 3+ hours of television, often at a party or bar, are you really going to have your eyes glued to the TV the whole time? Of course not. Which is why, inevitably, you miss 'that really good' commercial because you ran into the kitchen for a beer or more chips or whatever, and have to wait until the following day (when they're all on YouTube) to catch up with the spot everyone is talking about. Why not release the ad early, to the internet crowd and have them drum up excitement for its airtime on game day? Think about how many people will mention to friends, 'Did you see the VW Darth Vader spot? It's so cute—watch for it!' Plenty.
Granted, some of the talk will dissipate if more and more brands pre-release, but it is a good way to make sure you're spot is seen and remembered. What do you think?
Check out Volkswagen's pre-released tiny Darth Vader spot below. It's pretty cute.