Thursday, June 24, 2010

Volvo's Strategy Eclipses Last Twilight Contest

So Volvo running another contest to win a Volvo surrounding this summer's release of latest Twilight movie, Eclipse. They ran a similar contest last year with a series of puzzles, released systematically over time, that you needed to complete in order to win the Volvo. It was a fun idea and Volvo definitely made the puzzles sufficiently challenging. (Of course the internet gave you the answers to the earlier puzzles eventually.) You had to complete all of the earlier puzzles in order to have access to the final puzzle. The final puzzle was then a timed competition. The first person in each country (or continent, I don't remember which) won a new Volvo. The only problem was this high intensity Flash puzzle had technical issues like crazy (even when the server wasn't overwhelmed) and there wasn't nearly enough bandwidth for everyone trying to compete when the final puzzle went live. I don't think that 'first to complete' tactic worked well and cyberspace was filled with car-winning hopefuls verbalizing their annoyance with staring at a loading sign while someone else won the car.

Volvo is running a similar contest this year, though it seems they've changed up the logistics a bit (hopefully). So far, there is only one puzzle which you need to complete to be eligible to compete in the final puzzle for the car. However, instead of having a puzzle with a clear answer and a message telling you that you passed, this puzzle could have many different options. Essentially it's a maze through Forks and you need to find the shortest route from the maze start to the Cullen's house.Obviously the first step is to find the Cullen's house in the maze, but after that, you need to make sure that you have the shortest route. You submit your entry when you reach the Cullen's house, but they don't tell you if you got it right. Nope. I'm guessing due to the amount of cyber-cheating going on that they won't confirm correct answers until after the puzzle has closed. I'm sure that won't stop answer sharing, but it'll probably curb it, or produce a number of incorrect answers being circulated. We'll see.

Hopefully, Volvo also learned the 'first to finish' thing doesn't often work all that well on the web. We'll see when the next step occurs.

If you want to give the maze a shot, check out It's a fun little game, but quite the challenge if you really want to find the shortest route.

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