AdFreak this morning and loved it. I've wanted to do a mosaic illustration like this for some time, but the once or twice it was fitting for a project, one thing or another fell through and it's never happened.
AdFreak mentions how the campaign, by an Indian agency, is maybe too close to a campaign run by the Cancer Society of Finland. While they have the same kind of execution, which is not a unique execution, the look and direction of each is different. Personally, I like this poster campaign better. Yes, I agree with AdFreak that the idea of comparing smoking deaths to other types of deaths is nothing new, when you combine it with this fine execution, it makes a great public service campaign.
(Images via Behance Network)