Volkswagen has a fantastic new initiative in Sweden called the Fun Theory Awards. Their blog hosts a few hidden camera type commercials that aim at getting people to do things that are better for themselves or the environment by making the activities fun. The theory itself rests on the idea that making things fun is the easiest way to change behavior for the better.
The Fun Theory Competition wants your ideas on new ways to change behavior through fun and Volkswagen is offering €2,500 for the winning idea. As far as I can tell, the contest is open in anyone, you don't have to be Swedish, so get thinking! The contest ends December 15th.
Check out the videos below, which are also on the Fun Theory Blog, to see what Volkswagen has already done to get the fun started!
(Thanks to the Truth Against the World blog for the heads up on this awesome initiative.)