Wednesday, September 16, 2009

Violent Fairytales For A Violent Subject

In contrast to our last post, let's look at a Public Service Announcement (PSA) campaign from South America that's a little shocking, but also good advertising. The two posters here are from Amnesty International (Amnistía Internacional) in Chile.

The art direction on these two posters is fantastic and the concept is solid as well. Most fairytales are pretty violent when you think about it, and tend to get more so the further back in their history you go, so linking fairytales to a campaign against domestic violence and violence against women is an interesting connection. The visuals are very dark, but with enough key fairy tale pop culture visual cues that we easily identify the tales being referenced. The Little Red Riding Hood concept works the best due to the tale's very violent beginnings. Little Red Riding Hood goes back long before the versions most of us know to an oral tale that was told to warn young girls about predator men. I won't go into the gruesome details here—you can get the historical versions synopses on Wikipedia or in a good book of classic fairytales—but essentially, even the modern version has ties to violence against women.Unfortunately, the Snow White poster doesn't have quite the same fairytale connection. Another story, like Bluebeard, might have been a better tie though much less visually recognizable. Either way, it's a great example of some good PSR work that can be shocking but still a good piece of advertising.

(via The Inspiration Room)

No comments: