I had heard, in the infancy of Foursquare, that you could check in to outer space. I looked for it on my Foursquare app, thinking it might be one of those global check ins—because, you know, Earth is in space, right?—but I couldn't find it. Apparently I needed to be in a space ship—or a 7-Eleven.
If you work in advertising or design you're bound to be familiar with 'greek' copy. It's that nonsensical string of words designers use as placeholder text to show where copy would go before the it's actually written. It's meant to be there as filler so one does not get caught up in the specifics of what's being said and can concentrate on looking at the overall design and concept. The typical stuff goes something like this:
Lorem ipsum dolor sit amet, consectetur adipscing elit, sed diam nonnumy eiusmod tempor incidunt ut labore et dolore magna aliquam erat volupat. Ut enim ad minimum veniam, quis nostrud exercitation ullamcorper suscipit lab oris nisi ut aliquip ex ea commodo consequat.
Enter the Bacon Ipsum Generator. Essentially it does the same thing as a traditional Lorem Ipsum generators, but it uses only cuts of meat for the words. So instead of the copy show above, you might get something more like this:
How fun is that? We've all seen Lorem ipsum enough times to recite the first few lines from memory (I'm not joking) so a little shake up of the old routine is more than welcome—especially when it includes bacon. Yum!
The Alamo Theater in Austin created quite and internet stir this week as one of it's in-house PSA announcements went viral on the web. The local movie theater chain apparently has a history of amusing PSA announcements, reminding patrons to be respectful of others in the theater by not using their phones or talking loudly. One set even featured the former governor of Texas!
Their latest home grown effort, however, has captured the web since it features a rather amusing rant from a patron kicked out of their theater for texting during a movie.
At one point in the rant, the offender notes that she was not aware that she could not text in the theater and that she has 'texted in ALL the other movie theaters in Austin and no one ever gave a @#&!' which offers up the question—why aren't more theaters kicking people out for this? Clearly, some people don't realize texting during a movie is just as taboo as chatting on your cellphone and based on the popularity of this PSA, more patrons prefer their movies sans texters. Honestly, this PSA makes me want to go to an Alamo movie theater and I'd gladly patronize any other theater that takes an equally tough stance on texters and talkers. If you can't be separated from your phone for a couple hours (besides potentially seeking help for that), just wait for the DVD please.
This cartoon came to my attention a couple weeks ago, but I didn't get around to posting it. Having just been asked, yet again, to 'like' another brand on Facebook I remembered I wanted to share.
Facebook pages and Twitter have been around awhile, but the past six months have seen and exponential growth in the number of brands now officially on both social networking sites and trying to use them. Granted, there is some cool stuff going on in this realm, and often following a brand you really like can be beneficial, but the constant requests to 'Like' or 'Follow' your brand are starting to sound like that classmate from high school, whom you barely remember, that keeps trying to 'Friend' you on Facebook. It starts to look a little pathetic.
A company called Adzookie, a web advertising company, is offering to pay your mortgage if they can paint your house into a giant billboard. The contract goes from 3 months up to a year at which point they'll paint your house back to it's original colors. Kind of a crazy idea, but not a bad gig for the homeowner if you don't mind a temporarily purple and yellow house. Free mortgage for up to a year and a free paint job at the end of it? Not to mention it could be a godsend for many of the homeowners struggling to make their mortgage payments.
I'm not a developer. I learned some HTML and CSS back in school in the days of HTML tables and Flash was the only way to break out of that. Oh, how long ago that was. Now we have CSS3 and @fontface and the web's design capabilities keep growing. I try to keep up on the latest developments since they are really quite exciting, but without getting your hands dirty it's hard to always understand the details and implications of new advancements in web capabilities until you actually see them in use. For awhile now, however, I've been hearing over and over again about how HTML5 is going to change the face of web, and if you listen to Steve Jobs, make Flash a dinosaur. People go back and forth on that argument, but regardless, HTML5 will change web design significantly and I've just seen the first real example pointing that direction.
A friend posted this music video on his blog saying it was the coolest music video of all time, so I clicked of course. To my disappointment, it only runs on Google Chrome, which I had not yet installed (in protest to Google for waiting months to release a Mac version after the initial PC-only release). So I went, downloaded Chrome and in that download time, promptly forgot about it until this morning when I noticed the Google Chrome icon sitting there in my dock. So I finally clicked through to the site and watched the video. It's quite cool—and well worth the extra steps of downloading Chrome. I suggest you go watch it here (sorry, it's just too unique to embed in this blog).
Have you watched it? I love two aspects of this video. One is the customization and coordination with Google Earth—not totally unexpected since you have to enter the address, but still, the animation being incorporated into the custom Google Earth imagery is awesome. Second, the choreographed windows opening and closing as the video plays is a really dynamic way to present. Plus the animation is Can you imagine the possibilities with online presentations in the future?
The animation is built in HTML5 too, not Flash, using HTML5 Canvas 3D, it interacts with you mouse and the music. Ridiculous. You can read about the behind the scenes here, but this makes me very excited for the future of web design.
Earlier this year, the Supreme Court made a wildly unpopular decision to eliminate the limitations for corporate entities' campaign contributions. Essentially, any corporation or union can give as much money as they like to any candidate this election season—and we're starting to see some of the consequences. We will inevitably go through a long, annoying season of terrible, often misleading tv, radio, online ads and robo calls.
Bad advertising aside, the new law change seems to have brought about more controversial corporate donations. Perhaps it's just more scrutiny on those donations, but brands beware—consumers are watching who you're giving political money to and they may not always agree with you.
Take the recent news with Target. About a week or so ago, gay rights groups and other liberals learned that Target had given $150,000 to the conservative Republican, anti-gay candidate and they got upset. Very upset. Boycotts were organized, flash mobs popped up and the controversy has made it into the top national news. Oops. It's an interesting move on Target's part since they target pretty young (which often translates into liberal), trendy consumers. Perhaps they thought no one would notice? Best Buy also gave to the candidate, and while not feeling the heat quite as much as Target, they're not being spared either.
In the NPR story, GE (which owns NBC, CNBC and MSNBC) was given as an example of a company that did political giving right. It gave exactly the same amount to both parties for the hotly contested governor's race in Wisconsin. On the flip side, Comcast gave money to both parties, but it gave more to the Democrats.
So should brands really be dipping their pocketbooks into politics? I don't think so. If you're a brand and want to support the political system, or even a specific candidate, you're going to have to give to both parties or risk alienating customers. In today's very polarized political climate I think a lot a people will stay more loyal to their politics than their brands. What do you think?
If you haven't heard about the Old Spice campaign from the brilliant minds at Wieden + Kennedy, you must have unplugged yourself from the internet or boycotted all social media outlets. The hilarious, real time social media campaign has taken the internet by storm, confounding industry creatives with the speed and quantity of responses.
If you're unfamiliar with the campaign, here's the gist. Old Spice has a character called Isaiah Mustafa (from their TV spots) who has nice abs (and knows it), sits around in a towel all day charming ladies (and gents) in that cheesy, suave ladies man kind of way. What W+K did was make this character instantly accessible by having 30 to 60 second videos of him posted to YouTube that actually answered questions and comments from consumers that were posted on Twitter and Facebook (and even Yahoo! Questions)—in real time.
It's a campaign that's taken social media advertising to an entirely new level. Instead of using Twitter and Facebook to mostly respond to crises or user comments and complaints, or even to sometimes run a contest or game, it's actually letting users interact with a brand's character via video. Everyone in the industry marveled at the mere ability to turn around cleverly written videos so quickly. W+K isn't revealing all their secrets behind the productions, but W+K's global interactive creative director, Iain Tait, sheds a little light on their process in this Fast Company post. They were able to produce nearly 100 custom spots in a day based on their plan and strategy for a quick turn around. There's been much speculation as to how they wrote so quickly. I'm guessing some of the situations he acts out were already pre-written with props that went with them and just tweaked to be customized, but some of the responses and definitely written on the fly—like the response to taming wild whales. At any rate it feels like customized, real time responses like the Burger King Subservient Chicken campaign did years ago. It's just revamped and on a new level and actually responding in real time, to some extent anyway, where the Subservient Chicken was more or less very cleverly written code and video. Like the Subservient Chicken campaign did years ago, it's also blown the current standards of internet interaction with your customers out of the water and given agency creatives everywhere a brilliant social media campaign to aspire to. Bravo!
Sadly, the responses have ended after two days of custom replies—Mr. Mustafa has to sleep sometime you know—but is this the new social media advertising of the future? Would a stunt like this ever work quite as well again?
The spots range from responses to the likes of Demi Moore and Alyssa Milano and @biz (the founder of Twitter) to a marriage proposal (she said yes). If you haven't seen the videos check out the YouTube channel or some of the ones I've selected below. They'll give you a good laugh.
If you've ever watched Lost or even heard about Lost, you know it's a twisted, complicated show that's captured millions of viewers—and it's ending on Sunday. The Atlantic is running a fun little competition asking people to tweet a summary of the whole show within Twitter's infamous 140 character limit. That's a bit of a challenge. I think it'd be difficult to summarize a single episode in that little space. The prize is simply a year subscription to The Atlantic magazine, but the real draw is the challenge of it.
Want to participate? Tag your tweet with #Lost140 or you can comment on their website. Here are a few of my favorites:
David Lynch is finally given full writing, editing and directing control of Gilligan's Island. #Lost140 (@jpallan)
Disproportionate number of good-looking people on same plane. Crash. More good-looking people show up. Things go badly. Wonder why. #Lost140 (@VickyPaige)
Closer to the beginning of the recession, we blogged about a local guy putting up a billboard off of a busy freeway advertising how he needs a job. It was bold and unique enough to get a decent amount of PR from the local news and radio stations.
Alec Brownstein, a copywriter in New York, completely outdid that idea. He used Google advertising to target some of the best creative directors in the city. Check it out:
I've written before about the annoying, yet common practice among ad agencies of running ads just for the sake of making them award show eligible. If you're in the business, you've seen it done. Perhaps the agency even footed the bill, because winning those awards give the agencies and the creatives something to brag about.
10 advertising was looking for a Creative Director and figured some of the best creative directors are those chosen to judge awards shows. So how do you get them to know you're looking? Better yet, how do you get them interested in working for you? By showing how creative your agency can be. That's exactly what 10 advertising did when they created a tiny little ad that ran in the cheapest magazine just so they could enter it in the CCB awards and get their message out to all the judges. Which, just in case they missed the point, is fully explained in their award show entry (below).
This post from Direct Daily on Leo Burnett's Sharock Shake installation for McDonald's spilling into the Chicago River. Mostly I'm reposting it since I love Shamrock Shakes and the photo made me smile, but it's also a clever little installation to play off of Chicago's annual dying the river green for St. Patrick's Day.
If you follow the Creative Cooler regularly, I'm sure you've noticed the recent lack of posts. Apologies on the slim amount of logo critiques and ad news lately, the holidays can really suck up one's time. However, my New Year's resolution for this year is to get my butt back into gear and get posting, so you will soon see some new content—starting tomorrow.
Thanks for sticking with us through 2009 and here's to a very creative 2010!
Yep, the Sept. 18 annual fall TV preview edition of Entertainment Weekly will feature an insert by CBS with a 2x2 paper thin video player. And the player is even interactive! It'll feature 40 minutes of promotional content for CBS as well as a spot for Pepsi Max. Apparently it's even rechargeable. This is the first ever use of video in a print ad.
Can we say wow? I never thought I'd see the day when we'd be putting videos in paper products (I never really thought about it really) but it's a crazy cool idea. I'm curious to see how well the video survives if the magazine gets beat up or rolled up or smashed. I thought I'd pick up a copy of that Entertainment Weekly issue just to check it out, but unfortunately they're only going to be available in New York and Los Angeles. You can see a little preview of it on You Tube though. I'm also curious to know the cost, even just the production cost for the video player inserts. Crazy cool.
If you haven't been watching the last two season's of Mad Men, you should. It is, in my opinion, one of the best shows on television right now and it has a very devoted following.
Enter the Banana Republic & Mad Men casting call for a walk on role in the series and you have a hit. Even though this contest has a decent number of hoops to jump through before you actually get entered, the prize is coveted enough for people to jump through them. First, you have to physically visit a Banana Republic store to get a Mad About Style Guide to get a code to enter and only while supplies last. You can't get the code online. Once you have the code you have to photograph yourself in 'Mad Men Style' and submit it to online voting. The top 10 male and top 10 female scorers then go on to get judged by Mad Men's executive producer, Matthew Weiner, to select the final winner. Phew! That's a lot of steps for a contest! But hey, it's Mad Men so they can get away with a higher cost of entry, but I am surprised at the crazy number of entries so far considering how many steps one needs to take.
The funny thing I see though, is if you page through the photos entered, most of them don't have a Mad Men look about them. I don't know if these are Banana Republic shoppers who aren't that familiar with the show, but think it would be cool to be on TV, or people who seriously want a Mad Men role. There are a number of attractive head shot looking photos, maybe of actors looking for a break, but they still have no Mad Men styling. They might do okay in the public voting, but if you're going to all that trouble to win a contest, read the fine print! Matthew Weiner is very controlling of the styling on Mad Men, which is one of the reasons it's so unbelievably good. If you don't fit what he wants, he won't choose you. Plus he's judging based on 60% Mad Men Styling and 40% originality. I guess that just makes the contest that much easier for those that really want it enough to read up on the rules.
Heck, I'm thinking of swinging by Banana Republic on my way home now... The new season starts August 16th!
**Did I mention there's also an application out there to Mad Men Yourself? Check it out!**
I'll admit it, I'm a Harry Potter fan. I read the books, saw the movies, bought the movies and then reread some of the books again. I love the stories and even as over-commercialized as the franchise has become, I still love it all.
Even if you're not as enamored with all things Harry Potter as I am, you have to give them credit for their recent Twitter application to promote the latest movie. Marketers everywhere are trying to figure out the best way to use social media to promote, but since Twitter and social media are driven by the consumer, it's a tricky beast. This current Harry Potter Twitter application, however, is a great blend of entertaining and promotional.
Essentially, you visit HarryPotterTweet.com and select one of four spells featured in Harry Potter and the Half Blood Prince to direct message (DM) to your twitter friends. If they click on the link in the DM, they'll see a fake version of their Twitter homepage followed by an animation of the spell being cast and a message from you. Unfortunately the messages are pre-written, but they have a variety of amusing and appropriate messages. Check out the thumbnails on the left to see the spell cast on me last week.
The only glitches with this clever application, are the inability to customize your DM and making the default "Check this out, it's simply magical. [URL]" so vague it's a little too close to spam. The application's been a bit slow to load at times too, causing spell victims to leave the page before the spell's animation has occured. Beyond those issues though, the idea and execution of this Twitter application is fantastic—the marketer's ideal blend of promotional and fun.
A month or two ago, a coworker sent me a link to a designer Camdon Wilde's Periodic Table of Typefaces. It was a little project he just did on the side and posted on the Behance Network to get some feedback. Well his feedback was overwhelming.
Unfortunately, the original image was small and there was no link or capability to purchase a larger print or file. I emailed the design, apparently along with many other designers, and he has now posted a large jpg, a link to Squidspot where you can order a poster of it. In true collaborative style, Wilde has also made the working file available for others to refine and tweak if you email him.
All I can say is I love it! I absolutely love it. :)
Apparently Weezer frontman Rivers Cuomo is a big fan of the Snuggie, the imfamous infomercial blanket with sleeves, and he's partnered with the company to create a special Weezer Snuggie that they're calling the Wuggie, the difference being the Wuggie has Weezer's name on it. That, and it apparently comes in rockstar leopard...
I'm still never going to buy one, but if you're into Snuggies, it's the perfect attire for your next Snuggie Pub Crawl.
Johnson & Johnson revisited their First Aid Kit packaging and I love it. It's reminiscent of the classic first aid kit blending retro with a new, unique modern shape that's also highly functional since it allows the kit to stand upright or lay flat for storage. It kind of makes me want to go out an buy one. Great stuff.
A really good product has a way of differentiating itself from the rest of the competition. A very creative cab driver in Charlotte, NC has done so very effectively by installing a karaoke screen in his cab. Check out the video below!
Yep, the Sept. 18 annual fall TV preview edition of Entertainment Weekly will feature an insert by CBS with a 2x2 paper thin video player. And the player is even interactive! It'll feature 40 minutes of promotional content for CBS as well as a spot for Pepsi Max. Apparently it's even rechargeable. This is the first ever use of video in a print ad.
If you haven't been watching the last two season's of Mad Men, you should. It is, in my 
opinion, one of the best shows on television right now and it has a very devoted following.
I'll admit it, I'm a Harry Potter fan. I read the books, saw the movies, bought the movies and then reread some of the books again. I love the stories and even as over-commercialized as the franchise has become, I still love it all.
are trying to figure out the best way to use social media to promote, but since Twitter and social media are driven by the consumer, it's a tricky beast. This current Harry Potter Twitter application, however, is a great blend of entertaining and promotional.
followed by an animation of the spell being cast and a message from you. Unfortunately the messages are pre-written, but they have a variety of amusing and appropriate messages. Check out the thumbnails on the left to see the spell cast on me last week.
times too, causing spell victims to leave the page before the spell's animation has occured. Beyond those issues though, the idea and execution of this Twitter application is fantastic—the marketer's ideal blend of promotional and fun.
A month or two ago, a coworker sent me a link to a designer Camdon Wilde's Periodic Table of Typefaces. It was a little project he just did on the side and posted on the Behance Network to get some feedback. Well his feedback was overwhelming.
Apparently Weezer frontman Rivers Cuomo is a big fan of the Snuggie, the imfamous infomercial blanket with sleeves, and he's partnered with the company to create a special Weezer Snuggie that they're calling the Wuggie, the difference being the Wuggie has Weezer's name on it. That, and it apparently comes in rockstar leopard...
