The advertising world is becoming overrun with
QR codes and they are usually used pretty poorly. Love them or hate them, QR codes do sometimes serve a valuable purpose—if your audience is technologically savvy smart phone users and if you want to drive them to a website that might be cumbersome to type into those smart phones. Most QR code uses don't fit those criteria, most of the time it seems like ads with QR codes fall into the "so we can say we did it" reasoning.
But if you're going to go that route, at least make the ad about the QR code. And make it cool. Like these fun QR code ads I ran across on
Ads of the World a couple days ago. Otherwise you easily fall into the realm of marketers that have suddenly discovered they can scan ugly bar codes with their phones. How novel.
QR codes in advertising have often been misused, resulting in poorly executed campaigns that don't offer much value to the audience. While QR codes can be useful when targeting tech-savvy smartphone users and linking them to websites that are otherwise tedious to type out, most ads featuring QR codes seem to rely on them just for the sake of novelty, rather than truly enhancing the user experience. However, when done right, QR codes can be an engaging and fun element of an ad campaign. The ads that really stand out are the ones where the QR code itself becomes the focal point, creatively integrated into the design, making the experience memorable. It's essential for marketers to understand that the appeal of a QR code should go beyond its basic function—when the ad revolves around making the code interesting and interactive, it adds real value and can leave a lasting impression on the audience.
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